From Tuscany to Florida: MagneticDays just landed in the US market of home and indoor training
8 March 20212021 has just begun and it’s already time for new challenges for MagneticDays. The latest one is to face and conquer the US market of home and indoor training. The Italian company has expanded its horizons by opening a new branch in Tampa, FL. with a US based team. “Indoor cycling, especially in the States, has become an integral part of many training programs – says Marco Sbragi, MD CEO – and this is why we decided to invest in this market, selecting experienced personnel coming from the world of cycling and triathlon.”
MagneticDays has a brand new American website where you can get the smart trainer JARVIS (you can either purchase one or rent it for 3 or 6 months), but you can also find other neat things, like branded training mats, stabilizing roll bars, phone/tablet holders and a bunch of HTT (High Tech Training) training packages, which are all for sale on line.
“Seeing that the American market has responded to a ‘testa rossa without wheels’ with such enthusiasm gives us joy – says the US team – and we are happy to recognize that MagneticDays’ products have an incredible aesthetic and technological appeal. When we talk about ‘Made in Italy’, especially in the cycling world, we always refer to something that inspires feel-good emotions. We know that Americans love beautiful and well-made products, and MagneticDays means high technology combined with top Italian quality. This is why we are confident the US branch will develop exponentially. We, as US team, are ready and eager to contribute to boost the well-being and performance of each and every person who will decide to start using the indoor training system JARVIS.”