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East Cycling Operation/Project co-financed under the Regional operational programme of the European regional development fund.

Tuscany POR CREO 2014-2020 | Action 3.4.2 “Incentives to purchase services in support of internationalization in support of SMEs”- 2018


The project

The aim of the operation is to create a sui generis company space, within a proactive international reality such as the one of Hong Kong, able to combine the two sides that characterize O.R.F. : the tradition of Italian goldsmith production, and MagneticDays’ Hi-Tech innovation in the world of indoor training.

“Our strategy, since the interest is in opening up new international markets related to both jewelry and hi-tech training platforms, is to have a stable presence in international markets with the highest expansion. Consolidating the project already started in DUBAI (UAE), like the far east markets with the creation of a unique showroom in HONG KONG, which will act as a base for both strengthening sales relationships in the world of precious metals, already existing in these markets, and on the other side to exploit the growing passion for cycling in these countries”.